Allways Rebrand
Allways is a rebrand for a major airline, designed to rebuild trust, broaden appeal, and showcase the value of customizable travel when abroad. The identity system centers on bold, sunny visuals and crisp, character driven copy that speaks to travelers across the spectrum - from budget conscious fliers to value driven luxury seekers. All photos were generated using AI and fully art directed to match the campaign’s vision, casting a diverse range of personas to reflect real customer choice. Built on the concept “maximize your travel", the brand positions the airline as flexible, safe, and smart - whether you're booking a premium seat or flying on a deal. Creative Direction · Brand Concept · Logo Design · Ad Campaign · Graphic Design · Copywriting · Art Direction · AI Collaboration
